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Account Based Marketing Director (Mount Vernon)

Company: Darktrace
Location: Mount Vernon
Posted on: November 19, 2022

Job Description:

Account Based Marketing Director, New York
To accompany the growth, Darktrace are looking for a talented Account Based Marketing Director to professional scale our efforts to the next level.
The ideal candidate will be someone with a strong business acumen with the ability to build, execute account based marketing programs and by partnering with the broader marketing and sales teams to drive demand and customer engagement.

  • Strategize and execute a data-driven ABM strategy to achieve sales goals
  • Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
  • Apply an experimentation mindset to ABM campaigns to test, learn and optimize
  • Develop ICP (Ideal Customer Profile) and Key Accounts Lists, in collaboration with Sales and Marketing leaders
  • Deliver account research and analysis to drive ABM strategies
  • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
  • Partner with regional Marketing, Sales, and Business Development teams to build integrated campaign motions and ensure strong marketing and sales alignment
    About you:
    • Must have experience using ABM tools, with Demandbase experience necessary
    • 5-7 years demonstrable experience in B2B digital marketing
      Standard aspects:
      • Confident communicator who is comfortable advising/educating stakeholders about marketing best practices.
      • A friendly attitude and team player
      • Excellent organisational, written and oral communication skills
      • Thrive in a fast paced, iterative, deadline driven environment
      • Attention to detail and ability to be self-directed
      • Strong collaboration and interpersonal skills
      • Received a bachelor's degree from a competitive university, achieving at least a 3.3 GPA (Essential)
        About us:
        Darktrace s mission is to make the world more secure in the face of targeted threats and evolving, machine-speed attacks. Our award winning technology applies cutting-edge machine learning and mathematics to the field of cyber-security. By augmenting human security teams and autonomously detecting and responding to attacks, Darktrace s Cyber AI Platform reduces the risks of data theft and technology disruption that organisations face on a daily basis.
        Founded in 2013, Darktrace currently has over 2,000 worldwide employees spread across over 40 countries. The technical hub and headquarters are located in Cambridge, UK, with a US headquarters in San Francisco, CA.
        This is an excellent opportunity to join a fast-growing company that was recently named one of Fast Company s 50 World s Most Innovative Companies . For more information on our cutting-edge products and company please visit our website

Keywords: Darktrace, Mount Vernon , Account Based Marketing Director (Mount Vernon), Executive , Mount Vernon, New York

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